In 2020, YouTube had over 2.3 billion subscribers worldwide, generating $19.7 billion in revenue, an increase of 30.4% yearly.
Over the past three years, about $30 billion has been paid to YouTube creators, artists, and media companies. Because of the pandemic, YouTube’s popularity in India has skyrocketed. Statistics show that Whatsapp’s earlier dominance in the Indian market has been replaced after the outbreak. If you have two crore views and how the YouTube Money Calculator may help you uncover your earning potential, let’s explore the basics for those who need to know about the issue.
How does a person in India use YouTube to generate income?
Join the YouTube Partners Program to start earning money through the site. Creators can earn money from their videos on YouTube through a variety of methods, including advertisements, paid subscriptions, in-app purchases (such as the “super chat” and “super sticker”), merchandising, and the “premium” version of the service. Incentives for Shorts may be available if you qualify for the YouTube Shorts Fund.
The YouTube Shorts Fund is a $100 million fund set up expressly to reward producers for their efforts in making original, inventive Shorts that engage the YouTube community. The fund is now restricted to authors from a select number of countries, but we hope to expand eligibility to more countries shortly.
You need a channel with at least 10,000 subscribers and 4,000 recent valid public view hours to join the YouTube Partner Program.
Money-making strategies for YouTube artists.
YouTubers receive revenue when their viewers click on display, overlay, or video ads on their channels. YouTubers typically earn INR 240 to INR 400 per 1,000 views.
Subscribers to your channel pay a regular price in exchange for access to exclusive features and content.
Super Chats and Super Stickers are paid add-on that allows your subscribers to have their messages prioritized in the chat queue.
Merch Shelves: Feature authentic name-brand merchandise on your subscriber-only watch pages.
A YouTube Premium user will watch your video, and you will receive a portion of their monthly subscription fee.
Generates Money: Popular yet false beliefs include that YouTube rewards users for views or subscriptions. You must reach two thresholds to earn money: 4,000 watch hours and 1,000 subscribers.
There are several factors to consider, but the most important is YouTube’s algorithm, which has proven impossible to crack. The preceding arguments are based mainly on the artists’ observations and comparisons, as they regularly track their YouTube stats. Remember that each case’s point total is based on a predetermined number of views.
Your video is the most integral part of your channel, regardless of the genre it falls under. Compared to technical and infotainment channels, the revenue generated by entertainment channels like vlogs, music videos, and the like is far lower.
The use of CPC and CPM is the most logical explanation. Ads on YouTube videos containing technical information and, by extension, relevant keywords often command a higher price from advertisers.
It is because there is a lot of rivalry for customers’ attention in the market for technological and electronic products, which dominate online advertising. Since many businesses would like to fill the same niche, the cost of advertising has skyrocketed.
Income is affected by the video’s location of playback. More people in the United Kingdom, the United States, Canada, and other wealthy nations will pay to see your film than in places like Bahrain, Bermuda, Bangladesh, etc.
Another time the CPC is blamed. Advertisers in the West face stiff competition from other countries, so they must charge much higher rates for their products. It works to the benefit of Indian YouTubers, as we receive higher payouts.
Time of Year: Although it may seem counterintuitive, a video with a million views in the winter months of November through January will generate far more revenue than a movie with a million views in the summer months of June through August. Let us divide the year into quarters. Quarter One is January through March, Quarter Two, April through June, Quarter Three, July through September, and Quarter Four, October through December.
Typically, quarterly revenue is slightly higher than in that quarter’s other months in the final month. However, the fourth quarter was when the spike stood out. As it is the Christmas season today, this is the case everywhere in the world.
So that the reasoning is crystal clear, we refer back to CPC again. Since most people do their holiday shopping in the fourth quarter, retailers and marketers are pretty busy this time of year. It has since found widespread use, with users on Facebook, Google (and by extension, YouTube), and beyond employing it. There is competition for the exact phrases, and the cost per click is sky-high.
The approximate amount YouTube will pay per 1,000,000 views can be calculated using the following formula.
You should investigate the number and variety of commercials played before and after each video play (RPM).
If I have 100 ad impressions and ten people click on them, that’s 0.1%. Taking that figure, I double it by 100,000,000 to get our RPM of 10 cents per view.
The next step is to know how much each engagement is costing us (known as CPV) or the Cost Per Engagement. The success of a YouTube advertising campaign depends on viewers interacting with the commercial in some way, such as by watching the ad or clicking through it (engagement), or else the effort put into the campaign was for nought. So, This is supplemented with earnings of 10–14 lakhs for each 2–crore view, depending on several other parameters.