Over 82% of all online traffic is made up of video content, and YouTube is the most widely used video platform, with over two billion active users. Knowing how to use YouTube for your business is crucial because video is a crucial channel for marketers.
You can start uploading your videos and expanding your audience by reading this article, which will teach you everything you need to know about setting up a YouTube channel.
How to create a YouTube channel?
- Log in to your Google account ( if you don’t have to create one.)
- Start a new YouTube channel by using your Google account,
- Go to the customize Channel page.
- To make your channel more discoverable, add Basic Info.
- Add brand-related content to your channel.
- Make your more complex layout options.
- Add videos and improve their searchability.
Need help creating a new channel?
You might be using an old version of the YouTube app if you get a “This action isn’t allowed” message when you try to create your channel. The following are your options for continuing:
Your device’s YouTube app should be updated. Using a browser on your computer, create a YouTube channel by following the instructions below. Create a YouTube channel. Businesses can expand more effectively by setting up a properly run YouTube channel with regular content, but doing it right is equally crucial. Here’s how to do it step-by-step.
1. The process starts by logging into your Google account.
If you are new to YouTube, it’s important to know that a Google account is required to watch, share, create, and comment on YouTube content. Visit YouTube and “Sign In.” It directs you to a Google sign-in page
If you have a Google account, you will have to log in, and if you don’t have one, create one from “Create Channel.”Make sure to choose the Google account you want to be linked to the YouTube channel if you have multiple Google accounts.
2. A Google account is used to create a new YouTube channel.
It’s time to create a channel after you’ve set up and logged into your Google account. The user icon appears in the top right. Click it. It represents both your Google and YouTube accounts since Google owns YouTube. Then select “Settings” from the drop-down menu.
You will then be directed to the account overview. Click “Create a new channel.” .
It would be best if you created your new channel name first. We advise that it reflects the brand the YouTube channel will represent, but it can be anything you want and needs a different name than what you used to create your Google account.
You might be prompted to confirm your account after entering the channel name by voice call or text message. If this happens, enter the code you receive from your chosen option.
You’ll be directed to the dashboard for your channel once you’ve verified your account. Start by customizing it.
3. Open the customize channel page in your browser.
Let us start customizing by going over the essential information about your channel. “Customize channel” can be found on your channel dashboard. You will then be directed to the channel customization page from there.
There are three tabs that you’ll see: “layout,” “branding,” and “basic info.” You can improve the viewer experience on your channel by using these three tabs.
4. To make your channel more discoverable, add basic information.
To get started, select “Basic info.”To help people find you when they search for the types of videos you have available, you can add some basic information about your channel here, such as your videos’ language. You can also add a description. These keywords may be associated with your channel’s subject, issues it addresses, featured people and products, business sector, and more.
You can also include links to websites you want to promote to your audience. These links will appear above your banner image.
5. Add branding materials to your YouTube channel.
The visuals are a different customization component for a new YouTube channel, in addition to the descriptive details you’ve added. You can add your profile picture, banner image, and video watermark under the “Branding” tab.
- Profile Picture
When browsing video content on YouTube, profile pictures help users recognize the video’s creator.
- Banner Picture
Located at the top of your channel page, the banner image is a sizable banner that gives you a great opportunity to promote your brand to viewers. Using an image that is at least 2048 x 1152 pixels and 6MB or smaller is advised by YouTube.
- Watermark for videos
The video watermark appears at the bottom right of every video you post ). You should pick a 150 x 150-pixel logo that best expresses your identity.
6. Tailor your more complex layout choices.
On the “Layout” tab, click. From this point, you can specify how your content will be displayed on your channel’s page. You can highlight a particular video and set up featured sections on your channel page.
7. Include videos and search engine optimize them.
Click the “Create” button in the top-right corner and follow the instructions to upload your first video to YouTube.Just getting started is channel discovery optimization. You should optimize your videos for search once you add them so users can find them.
However, this goes beyond simply giving your videos precise, understandable, and brief titles, although that is crucial. Let us explore some of the most important things to optimize on YouTube.
The title is one of the first things we see when searching for videos. The title needs to be compelling as well as clear and concise because that frequently prompts the viewer to click to watch your video.
It should be at most 1,000 characters. Remember that your audience came to this page to watch a video, not to read a lengthy description. Additionally, YouTube only shows the first two or three lines of text, which equates to about 100 characters, so start the description strong.
Using tags informs viewers about the subject of your video but also aids YouTube in comprehending its context and content. In this way, YouTube can group your video with related videos, extending the audience for your content. But proceed with caution: avoid using deceptive tags because they might increase your views, just like you shouldn’t with your title. Google may even penalize you for that.
Another way to group your video with related content on YouTube is by selecting a category, which may be more challenging than it sounds. To “think about what is working well for each category” you’re considering, marketers are advised by YouTube’s Creator Academy to respond to questions like:
That’s it; you’ve successfully made a YouTube channel and learned how to make its content more discoverable.