There are different types of YouTube videos, and some video types perform better than others, regardless of who is shooting the video. According to a survey from a top influencer marketing agency, the top 3 video types are as follows:
Product Review Videos: Product review videos are videos where YouTubers test out a product and then give their audience a run-down of its specs and their experience. Product review videos are the videos that get viewed the most. Think With Google estimates that 50,000 years of YouTube product review videos have been watched on mobile alone in the past two years.
How-to Videos: How-to videos are made by YouTubers who are experts in a particular field, in topics ranging from photography to chemistry, who then teach their audiences how to do certain things. Another popular video type, Think With Google, estimates users are 3x more likely to watch a YouTube how-to video than read a product’s instructions.
Vlogs are a popular and broad video type that can be found on just about any YouTube channel. Vlogs typically involve the YouTuber talking on camera about a specific topic and can range from a simple video focusing on the YouTuber to a video mixed and edited with animation, pictures, and more. Creating these videos on YouTube can increase your chances of growing your YouTube subscribers and income.
Now that you know more about the different video types and what topics are hot on YouTube, let’s take a look at 16 types of YouTube videos that will help you grow your subscriber count and income.
- Product Reviews
Unsurprisingly, product reviews are at the top of our list. The #1 most watched video type on YouTube, product reviews can attract a lot of new subscribers who otherwise might not have found your channel. This YouTuber garnered over 4 million views for his study of knockoff WIsh products. When filming a product review, make sure to research your product thoroughly. Reviewing a popular product among your target audience will gain more views and subscribers – studying a product nobody has heard of will not.
Product reviews will drive new subscribers who might not have found your channel otherwise to your account and draw in your current subscribers so that you can make more money from ads. But that’s not all! By placing links in your video description, you can drive traffic from your channel to an affiliate landing page, where you’ll often receive a percentage of whatever your subscribers buy.
- Product Launch Videos
Product launch videos effectively allow YouTubers to drum up support for their upcoming product and gain more subscribers. Peter McKinnon, a photographer on YouTube, reached over 300,000 views on his product launch video for his new Lightroom preset pack. You can also add a link on YouTube to your product, similar to how Peter linked to his Sellfy store, making it easier for customers to find your product and resulting in higher sales. Product reviews can be very profitable because you will not only rake in the profit from your product sales but also attract new subscribers interested in the type of product you offer.
- Merch Launch Videos
Like product launch videos, merch launch videos bring attention to new merchandise that YouTubers create. While product launches are products focused on customer needs, merch launches typically concentrate on brand awareness for the company. Merch launch videos are handy for YouTubers because they encourage loyalty among viewers. Viewers who buy merch become much more enthusiastic about that brand and advertise your channel every time they wear or display it. Not to mention you make money off of every sale!
- Videos based on YouTube SEO
These videos are among the most effective YouTube videos in gaining new views and subscribers. However, these kinds of videos require research because they are based on things people search for on YouTube. Using tools such as Keyword Tool, you can type keywords related to your channel and see similar phrases people are searching for on YouTube. This type of video is beneficial because it allows you to create content your audience is already looking for. For example, if your fans are searching for ways to shoot with Nikon DSLRs, then creating a video with a topic such as “The 7 Best Nikon Tricks Ever” is sure to gain you some new subscribers and organic traffic.
- Educational Videos
Educational videos are video types that focus on educating your audience about a particular subject or topic. You must first know what you’re talking about to film an educational video. People want to learn from experts – if you’re repeating information you found on Google, your audience will know. However, this can be a lucrative video type if you know what you’re doing.
- How-to Videos
How-to videos are similar to educational videos. However, how-to videos focus on performing a specific action or using a particular product, whereas educational videos focus on educating about a broad topic or field. How-to videos are viral because they address a pain point your viewer is experiencing and solve it. People will always search out content that addresses their pain points — look at this video on how to fall asleep, which over 13 million people have viewed!
How-to videos are great ways to attract new subscribers since people are always searching for solutions to their problems. However, how-to videos are versatile, and you can monetize them in several ways! Attaching a product to your video that will aid your viewers in solving their problem can also bring in money through your online store or affiliate links.
- Favorite/Best Videos
Favorite/Best of videos feature YouTubers showing off their favorite products and comparing and reviewing them with each other. Favorite/best of videos can focus on a YouTuber’s favorite products of the month, week, or all time. These videos are great because they can be used on just about any YouTube channel! Check out this video reviewing Ryan Hall’s favorite vape juices–it’s garnered over 233,000 views in just four months!
These videos tend to attract new subscribers if you focus on products that are already popular with your target audience. However, these videos are also helpful because you can sprinkle other less popular products, such as your own! Not to mention that if you strike a deal with the producers of your favorite products, you can enter into an affiliate partnership with them.
- Unboxing Videos
Quickly becoming an internet phenomenon, unboxing videos have taken YouTube by storm. Look at this unboxing of every iPhone, which garnered over 4.5 million views! Unboxing videos focus on YouTubers opening sealed boxes filled with gear and products your audience is interested in and then describing the box’s content to their audience. It’s that simple, yet people love it. Most of the products that YouTubers unbox are items that get a lot of search volume, which is good for your subscriber count and your bank! You’ll get subscribers who might not have otherwise known about your account, and since people who already follow you will watch it, you’ll be able to monetize your videos using ads!
YouTube videos can be applied to channels across all genres, but look at your channel and personal brand to decide which video type will suit your budget and unique style.